Customers Do NOT Prefer Social Media (Twitter, Facebook) To Traditional Contact Methods
This video explains why research suggests that customers prefer social media over conventional channels, and why that research is incorrect, because they've asked the wrong questions.
Our own results are presented, and I think, as a customer, you'll agree with our conclusions, but I'd like to hear from you about whether you prefer social media over, let's say, the phone, ALL THINGS BEING EQUAL.
You Can Still Vote, and See The Ongoing Results On Social Media Channel Preferences
You can go here to either cast your vote, or see the results from our poll on what customers prefer.